Providence Business News Online

Availability of high, average and low volume of purchases: After identifying the active clients and their frequency of purchase, you can perform the following classification (depending on volume purchases):
Clients with High Volume Purchasing: These are those (usually “few customers”) who purchase in larger quantities that the bulk of customers, to the point that its participation in total sales could reach between 50 and 80%. In general, these customers are pleased with the company, product and service, therefore it is essential to plan and implement retain a set of activities that have a high degree of customization, so that will be felt every customer as very important and valuable to the company.
Customers with average purchase volume: Those who purchase at a volume that is within the overall average. They are customers who are satisfied with the company, product and service, so shopping routine.
To determine whether or not it’s worth, growing to become customers with high volume of purchases, you should investigate their ability to purchase and payment. Business is a great thing!
Customers with low volume of purchases: They are those whose volume of purchases is below average, generally, to such clients are the occasional purchase.

Customers buying frequent and occasionally average: Once you have identified the customers, they can be classified according to their frequency of purchase, in:
Frequent Customers Purchase: Those who purchase often repeated or whose time interval between a purchase and is shorter than that done by the majority of customers. This type of customer is generally pleased with the company, its products and services. Therefore, it is essential not to neglect the relationship with them and give them a personalized service that continually makes you feel “important” and “valuable” for the company.

Customers buy regularly: Those who purchase with some regularity because they are satisfied with the company, product and service. It is therefore advisable to give careful attention to increase their level of satisfaction, and thus try to increase their frequency of purchase.

Purchase Occasional customers: Those who purchase occasionally or only once. To determine why this situation it is advisable that each time a new customer to complete their first purchase prompted some data to contact you in the future, thus, may be investigated (if not another rerun purchase) the reason for his departure and how they can remedy the situation or change. Business is a great thing!