Providence Business News Online

Archive for the ‘Marketing’ Category

Customers buying frequent and occasionally average: Once you have identified the customers, they can be classified according to their frequency of purchase, in:
Frequent Customers Purchase: Those who purchase often repeated or whose time interval between a purchase and is shorter than that done by the majority of customers. This type of customer is generally pleased with the company, its products and services. Therefore, it is essential not to neglect the relationship with them and give them a personalized service that continually makes you feel “important” and “valuable” for the company.

Customers buy regularly: Those who purchase with some regularity because they are satisfied with the company, product and service. It is therefore advisable to give careful attention to increase their level of satisfaction, and thus try to increase their frequency of purchase.

Purchase Occasional customers: Those who purchase occasionally or only once. To determine why this situation it is advisable that each time a new customer to complete their first purchase prompted some data to contact you in the future, thus, may be investigated (if not another rerun purchase) the reason for his departure and how they can remedy the situation or change. Business is a great thing!