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Internal relationship is as important as the external relationships, especially to support the overall organizational performance. Good internal relationships will create individuals who are enthusiastic, warm, and very motivated to build the warmth of the external relationship.

An organization is very concerned about the long-term relationship with any party, both internal and external parties, describes the culture of quality service.

Often an organization too much attention to external customers and strive to always satisfy them as much as possible. In fact, employee service quality to external customers is largely determined by the internal service quality received by employees from both management and fellow employees.
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Influence Regular customers: Those who exercise a certain influence in smaller groups, for example, doctors who are considered opinion leaders in society or specialist.
Usually, they get customers to recommend the product or service is less complicated and expensive and Clients Highly Influential. Therefore, just worry about creating a level of complacency in them but this is not profitable, because what is sought with such clients is to influence their social environment.
Customers Influence on the family: Those who have an influence on their surroundings of family and friends, for example, the housewife who is considered an excellent cook for his family and friends, and their recommendations on that issue are listened attentively.
To achieve its recommendation, just have them satisfied with the product or service being offered. Business is a great thing!

Customers Influential: A detail that should be considered when classifying the customers regardless of size and frequency of purchases, is the degree-of-influence on society or their social environment, because this aspect is very important because the amount of customers they can result in the case suggest that the product or service the company offers. Such customers are divided into:
Highly Influential Customers: These customers are characterized by producing a positive or negative perceptions in a large group of people to a product or service. For example, movie stars, sports celebrities, entrepreneurs and renowned figures who have achieved some kind of special recognition.
Ensuring that these people are customers of the company is very convenient for the amount of customers that may result as a consequence of its recommendation or to use the product in public. However, to achieve this “favor” is a high level of satisfaction (satisfaction) or pay them for using the product and make recommendations (which typically have a very high cost). Business is a great thing!

Availability of high, average and low volume of purchases: After identifying the active clients and their frequency of purchase, you can perform the following classification (depending on volume purchases):
Clients with High Volume Purchasing: These are those (usually “few customers”) who purchase in larger quantities that the bulk of customers, to the point that its participation in total sales could reach between 50 and 80%. In general, these customers are pleased with the company, product and service, therefore it is essential to plan and implement retain a set of activities that have a high degree of customization, so that will be felt every customer as very important and valuable to the company.
Customers with average purchase volume: Those who purchase at a volume that is within the overall average. They are customers who are satisfied with the company, product and service, so shopping routine.
To determine whether or not it’s worth, growing to become customers with high volume of purchases, you should investigate their ability to purchase and payment. Business is a great thing!
Customers with low volume of purchases: They are those whose volume of purchases is below average, generally, to such clients are the occasional purchase.