Get your potbellied pig to mate
Written by admin on November 17, 2009
Get your potbellied pig to mate
Posted in: Uncategorized
Influence Regular customers
Written by admin on May 27, 2009
Influence Regular customers: Those who exercise a certain influence in smaller groups, for example, doctors who are considered opinion leaders in society or specialist.
Usually, they get customers to recommend the product or service is less complicated and expensive and Clients Highly Influential. Therefore, just worry about creating a level of complacency in them but this is not profitable, because what is sought with such clients is to influence their social environment.
Customers Influence on the family: Those who have an influence on their surroundings of family and friends, for example, the housewife who is considered an excellent cook for his family and friends, and their recommendations on that issue are listened attentively.
To achieve its recommendation, just have them satisfied with the product or service being offered. Business is a great thing!
Posted in: Marketing and Sales
Customers Influential
Written by admin on May 27, 2009
Customers Influential: A detail that should be considered when classifying the customers regardless of size and frequency of purchases, is the degree-of-influence on society or their social environment, because this aspect is very important because the amount of customers they can result in the case suggest that the product or service the company offers. Such customers are divided into:
Highly Influential Customers: These customers are characterized by producing a positive or negative perceptions in a large group of people to a product or service. For example, movie stars, sports celebrities, entrepreneurs and renowned figures who have achieved some kind of special recognition.
Ensuring that these people are customers of the company is very convenient for the amount of customers that may result as a consequence of its recommendation or to use the product in public. However, to achieve this “favor” is a high level of satisfaction (satisfaction) or pay them for using the product and make recommendations (which typically have a very high cost). Business is a great thing!
Posted in: Marketing and Sales
Customers happy, satisfied and unsatisfied
Written by admin on May 27, 2009
Customers happy, satisfied and unsatisfied: After identifying the active and inactive customers, and conduct market research has revealed that their levels of satisfaction, they can be classified as follows:
Pleased customers: Those who perceived that the performance of the company, product and service have exceeded their expectations. According to Philip Kotler (in his book “Marketing Management”), being pleased creates an emotional affinity with the brand, not just a rational preference, and this leads to a high loyalty of consumers. Therefore, to maintain them at that level of customer satisfaction, we must overcome the offer made to them through a personalized service that surprised every time you make a purchase.
Satisfied Clients: Those who saw the performance of the company, product and service matches your expectations. Such customers are reluctant to switch brands, but you can do if you find another provider that offers a better offer. If you want to raise the level of satisfaction of these customers should plan and implement services that can be perceived by them as a plus they do not expect to receive. Business is a great thing!
Dissatisfied customers: Those who saw the performance of the company, product or service below your expectations, so do not want to repeat the unpleasant experience and opt for another provider. If you want to regain the confidence of their customers, you need to make a thorough inquiry into the causes of their dissatisfaction and then make corrections as necessary. Usually, such actions are very expensive because they have to change a perception that is rooted in the conscious and subconscious of such clients.
Posted in: Marketing and Sales
Availability of high, average and low volume of purchases
Written by admin on May 27, 2009
Availability of high, average and low volume of purchases: After identifying the active clients and their frequency of purchase, you can perform the following classification (depending on volume purchases):
Clients with High Volume Purchasing: These are those (usually “few customers”) who purchase in larger quantities that the bulk of customers, to the point that its participation in total sales could reach between 50 and 80%. In general, these customers are pleased with the company, product and service, therefore it is essential to plan and implement retain a set of activities that have a high degree of customization, so that will be felt every customer as very important and valuable to the company.
Customers with average purchase volume: Those who purchase at a volume that is within the overall average. They are customers who are satisfied with the company, product and service, so shopping routine.
To determine whether or not it’s worth, growing to become customers with high volume of purchases, you should investigate their ability to purchase and payment. Business is a great thing!
Customers with low volume of purchases: They are those whose volume of purchases is below average, generally, to such clients are the occasional purchase.
Posted in: Business Plan Writing, Marketing and Sales
Customers buying frequent and occasionally average
Written by admin on May 27, 2009
Customers buying frequent and occasionally average: Once you have identified the customers, they can be classified according to their frequency of purchase, in:
Frequent Customers Purchase: Those who purchase often repeated or whose time interval between a purchase and is shorter than that done by the majority of customers. This type of customer is generally pleased with the company, its products and services. Therefore, it is essential not to neglect the relationship with them and give them a personalized service that continually makes you feel “important” and “valuable” for the company.
Customers buy regularly: Those who purchase with some regularity because they are satisfied with the company, product and service. It is therefore advisable to give careful attention to increase their level of satisfaction, and thus try to increase their frequency of purchase.
Purchase Occasional customers: Those who purchase occasionally or only once. To determine why this situation it is advisable that each time a new customer to complete their first purchase prompted some data to contact you in the future, thus, may be investigated (if not another rerun purchase) the reason for his departure and how they can remedy the situation or change. Business is a great thing!
Posted in: Marketing and Sales, Selling Your Business
